Our process of strategically building brands extends to defining and elevating the conversation for regional brands, creating a competitive edge that separates our clients’ offerings from an overwhelming world of choice. A West Coast company with century-old ties in Los Angeles, Storage West was struggling to find a point of differentiation in the crowded storage space industry. BIRD tackled the branding issue with our careful process of research, discovery, analysis, conceptualization, synthesis and execution.
Beginning with commissioning a consumer research study, we applied our learnings to bring their valuable service story to life. A unique brand utilizing the concepts of service and community was born: a contemporary logo that utilized a waypoint and keyhole alongside the simple, direct tagline “Here for you.” The brand stands proudly next to the big storage players, proving that friendly and familiar appeal to people looking for help transitioning through life changes like moving across town or across the country, growing a business, or just finding a place for all that extra stuff.