Founded by a former executive of Alterna, Séva launched as a high-end hair care line committed to enhancing the lives of salon owners, stylists and their customers through its no holds barred formula costs and a direct-to-salon sales model. BIRD was engaged as the agency to launch the brand and shortly became minor stakeholders, working with a team made up of equity partners focused on bringing this brand and community together.
BIRD successfully launched and marketed the product, including developing the brand platform, naming, logo design, formula and fragrance development, packaging, web site design and development, POP, and marketing materials.
“Others will be hard pressed to match our formulas or the heart that comes through in our marketing materials. Thank you for taking such leadership and care in helping build the foundation of our brand and what will become our community.” –Peter Brinkman, Founder, Séva