When Salesforce set out to uniquely define AppExchange within the overall Salesforce brand, BIRD was invited in to pitch against their incumbent agencies. Our initial presentation not only won us the project but earned us the highest overall ranking including best marks for understanding the overall brand.
Our solution was to create an identity which simultaneously felt a part of the whole but additionally told its own story. As a key component of the campaign we developed a series of original videos that, with over 528,000 YouTube views, became the most viewed in Salesforce history. With the success of this campaign, and our ongoing marketing for the AppExchange, other Salesforce divisions have turned to BIRD for their marketing needs.
A brand new content campaign that gives a sub brand a life of it’s own