When Pandora engaged us to re-imagine its brand, our strategic approach was focused around the concept of “freedom of music.” A narrative that captures Pandora’s unique position with both musicians and their audience, the double circle of lights’ motif represents the binary relationship between artist and listener. The video we created is a further representation of this interaction.
With Pandora’s competition heating up, it was our mission to define what distinguishes Pandora from the rest. A key strategic consideration was to create a migration that retained some of the visual brand equity while injecting a deeper, more emotional connection to Pandora as a music entertainment brand.
The brand launched to accolades all around: from consumers, partners, the press and even investors.
To see the Brand Book we created for Pandora, click here.