FlipLive Packaging

As Cisco’s lead agency for consumer products, BIRD was tasked to launch Flip’s first Wi-Fi video camera. We packaged the product for announcement to the press—using the familiar vernacular of a VIP press pouch—as well as creating a comprehensive marketing plan that included launching FlipLive in partnership with Best Buy. In cohorts with Dave Stewart, Mick Jagger and their super group SuperHeavy, the plan was to introduce SuperHeavy to the world via FlipLive, projecting from an iconic NY venue to city streets and Best Buys throughout America.