When Disney Worldwide needed a branding device enabling consumers to easily distinguish official Disney apps from an overabundance of unofficial apps, they turned to BIRD for a single solution that would satisfy the diverse needs of their many marketing departments.

After a thorough study of the inherent issues, we were able to create a unifying device which satisfied the requirements and needs of the many Disney stakeholders. The results: consumers are now able to clearly recognize what is an official Disney app and the branding device we created has been implemented by Disney Worldwide.