Avery | Binders

After establishing ourselves as Avery’s agency of record for successful work in their labels and business divisions, we were tasked with creating a fresh back-to-school campaign for Avery’s line of binders.

The visuals we developed took inspiration from the energy and expressiveness of youth, and the durability and creative potential offered by Avery Binders. We then expanded these illustrations into a far-reaching digital campaign that speaks to the expressiveness of teens–while also feeling reliable for the moms who would be making the actual purchase decisions. Layering in a contest through a group of teen Vloggers ramped up engagement and garnered a massive amount of activity on Avery.com. The campaign was seen as a huge success both internally and externally, and crossed over to Avery’s global markets, who also adapted the creative.