Avery | Business Builders Campaign

When Avery engaged us to create a digital campaign to share their passion and support of small businesses we thought, what better way to go about this than to reach out to local businesses.

We canvassed Los Angeles and talked to local business owners to get their firsthand accounts on how they turned their passion into a thriving business and how Avery products played a role in their success.

Through the inspiring stories of our four selected local businesses, we launched a digital campaign including online advertising, landing pages, email blasts and videos. The campaign was the first of its kind for Avery and received over 3 million video views in the first six weeks.