Gearing up for back-to-school season? We are too! A new digital campaign we developed for Avery just hit the web, and we’re pleased to be able to share it here.

Our campaign took inspiration from the energy and expressiveness of youth, and the durability and creative potential offered by Avery Binders. The end result was a far-reaching digital campaign that could speak to musicians, skaters, fashionistas and anything else a creative teen dreams of being – and, of course, felt sensible for the moms who are the actual decision makers.

The traditional digital campaign, along with a forward-thinking social outreach allowed us to speak directly with our audience in a personal way. We loved stretching our creative wings on this project.