Author: BIRD

With businesses competing in a hyper-mature, oversupplied market, creating a great product or service is no longer enough to win you loyal fans and customers. Engagement wins. It’s invaluable to know what makes people tick. Knowing your customer means you’re engaged, you’re listening and responding—and you can make informed predications. And being engaged gets people […]

What matters most to people looking for meaning in the billions of brands in the world? It’s not how much consumers like you but, rather, how much they are like you. As for the less meaningful brands, consumers would be fine if those just disappeared.[1] Don’t disappear. Look beyond the usual outcomes, like purchase and […]

It started back in 1991. BIRD set out to change the agency paradigm. Beginning with a handful of diverse, smart, heavy-hitting clients like E!, Reebok, Warner Brothers, Gramercy Pictures, and FX, we delivered thoughtful distinctive advertising, branding and design solutions while avoiding the big agency complex chain of command. In our way we have sought […]

Music has inspired much of our creativity and thinking over the years. We were in many ways born out of the rock scene of the 70’s and 80’s. Bowie probably more than any other artist embodied something creatively and intellectually appealing to us. He was as much a visual expression as a musical one and […]

Ho Ho Ya to the end of a great year and the beginning of another—2016 marks our 25th year as BIRD, which we’re looking forward to celebrating with you all. Keep checking in for details.

Our process of strategically building brands extends beyond big players like Pandora, Avery, Salesforce and Cisco. We love working with regional brands to define and elevate the conversation, creating a competitive edge that separates our clients’ offerings from an overwhelming world of choice. A West Coast company with century-old ties in Los Angeles, Storage West […]

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Ice Cube Celebrates the Eames from Julie on Vimeo. LA icon Ice Cube pays tribute to the Eames House in this spot for Pacific Standard Time: ART IN L.A. 1945–1980. Check it out here: https://vimeo.com/42052949

Art is a Journey | BIRD from BIRD Los Angeles on Vimeo. Dive into the world of creativity with BIRD and some of our favorite Los Angeles based creatives. We loved their thoughts on the resonance, transcendence, and power of creative expression…it’s the same magic that motivates us to do what we do every day. […]

Gearing up for back-to-school season? We are too! A new digital campaign we developed for Avery just hit the web, and we’re pleased to be able to share it here. Our campaign took inspiration from the energy and expressiveness of youth, and the durability and creative potential offered by Avery Binders. The end result was […]

This year marks the 20th anniversary for Marc Caro and Jean-Pierre Jeunet’s movie, The City of Lost Children. The City of Lost Children is an imaginative, surrealist, sci-fi thriller that has grown a cult following since its premier in 1995. BIRD had the privilege of designing the key art for the film 20 years ago. […]